Lapo Elkann counselor Ferrari

The Ferrari has a new creative consultant: Lapo Elkann. Confirmation of the new adventure that Lapo was launched by his own admission came during the Geneva Motor Show, where he was seen running near the stand dedicated to the Horse, by taking part in the official presentation of the Ferrari FF. Lapo Elkann's role will be to work with the Ferrari Styling Centre for the study of new aesthetic of

When the ride costs € 600,000 Ferrari ...

This type of activity at Maranello and its environs is pretty recent, but has proved immediately successful, especially among foreigners. We are talking about the hiring of Ferrari (by private companies) for a ride in the city of engines for excellence. A little 'as the gondola ride in Venice. But beyond the controversy of the residents (who see the streets flooded with flaming meteors) and

Psychology: for roads safer ... street signs

Traffic is the fault of drivers' behavior? Roads? Or both? Arrived in Italy in these days the best seller "Traffic: Why We Drive the Way We Do (and What It Says About Us)" by the American writer Tom Vanderbilt. The book shows how the behavior of those who are behind the wheel affect the code and how its consequences are amplified with the increase of cars on the road. It also indicates the

Bentley, exclusive accessories to the Geneva Motor Show 2011

Area luxury in Geneva in 2011, but not, as you might think rightly, to be admired and luxury living in a car, but to an exclusive collection of branded accessories and produced by Bentley Ettinger. Thanks to a collaboration between the two brands that has lasted more than five years since Ettinger worked for the first time to the creation of exclusive interior saloon English, the collection of